E Komo Mai * Pono Up

Welcome to Pono Up Hawaii! This is the short version of our story.

Pono Up has to do with everything Hawaiian: Tropical weather, clear blue skies, great surfing, outrigger canoeing, sailing, snorkeling, the magnificent rain forest, and just laying around on beautiful beaches. But more than that, it's about the people and the Aloha. We wanted to provide an opportunity for you to share the Aloha and, at the same time, have a little piece of Hawaii for yourself. The word pono means to be fair, just, honest, and upright...

This is what our company is all about, and we want to spread the Aloha with quality products that have a positive message. Be pono. "Pono Up."